Measure today.
Evolve tomorrow.
Answer a few questions about how your team works today. PML shows you your product maturity across 10 domains, what is already strong, and exactly where to focus next.
- maturity domains
- 10maturity domains
- behavioural statements
- 60behavioural statements
- maturity levels
- 5maturity levels
Product Maturity Level
Clear practices exist and are understood by the team. The next step is making them consistent and measured.
Know where you are. Understand where you want to go. Build the path to get there.
PML is not a checklist and not a survey. It is a diagnostic that turns into a plan.
- 1
Measure
Answer 60 statements about how your team actually works. No self-rating, no guessing your own level.
- 2
Understand
See your maturity across all 10 domains on a single radar, with your strengths and gaps named clearly.
- 3
Improve
Get the specific next practices for where you are today, not generic advice for a team you are not.
- 4
Track
Reassess later and watch the movement domain by domain, so progress becomes visible.
The framework
Ten domains of product maturity
Together they cover how a product team decides, builds, learns and influences. You are assessed on all ten, because maturity in one rarely compensates for a gap in another.
1.Vision and Strategy
How clearly the team understands where the product is going, why it matters, and how today's work connects to that direction.
2.Customer Centricity
How deeply and how regularly customer understanding shapes what the team builds and how it decides.
3.Team Collaboration and Structure
How well the team is set up to work together: clarity of roles, quality of the product trio relationship, and how effectively decisions get made.
4.Prioritization and Product Planning
How the team decides what to work on next, how transparent that reasoning is, and how planning holds up when reality changes.
5.Discovery and Delivery
How the team reduces risk before building, and how reliably and quickly it ships value once it decides to build.
6.Data and Insights
How available, trusted and actually used data is in the team's everyday decisions.
7.Innovation and Growth
How deliberately the team explores new value, and how systematically it grows adoption of what already works.
8.Technical Alignment and Scalability
How well product and engineering decisions reinforce each other, and whether the platform can support where the product is going.
9.Financial Impact
How well the team understands the commercial consequences of its decisions and can express product work in business terms.
10.Leadership and Influence
How effectively the team builds trust, communicates, aligns stakeholders and grows product capability across the organization.
The scale
Five levels, one direction
Your level is calculated from how your team behaves, not from how mature it feels. That is what makes the result worth discussing.
Level 1
Ad-hoc
Practices are informal and reactive.
Level 2
Emerging
Good practices exist, but they depend on individuals.
Level 3
Defined
Clear practices exist and are shared across the team.
Level 4
Managed
Practices are consistent, measured and integrated.
Level 5
Optimized
Continuous improvement and organizational influence.
Start free. Upgrade when you reassess.
The full assessment, the radar and your improvement priorities are free. Pro is for teams that want to manage maturity continuously.
Free
Your complete first maturity baseline.
$0 forever
- One product or team
- Full assessment across all 10 domains
- Your Product Maturity Level
- Radar chart and domain analysis
- Strengths and improvement priorities
- Up to 3 active improvement actions
- Assessment history
- Team comparison and exports
Pro
Maturity as a continuous practice.
Everything in Free, plus
- Unlimited products and teams
- Reassess as often as you like
- Full assessment history and trends
- Compare current vs previous vs target
- Compare teams side by side
- Unlimited action plans with tracking
- Share with stakeholders and export reports
- Invite colleagues to assess together
Start free today. Pro unlocks the moment you are ready to track progress.
Let us discover your Product Maturity Level.
Answer a few questions about how your team works today. We will help you understand your current maturity and where to focus next.
Start your free assessment